Marketing Officer – Job Summary
The Marketing Officer will be responsible for planning, implementing, and monitoring marketing activities that strengthen Wadaag Bank’s brand, increase customer acquisition, promote banking products and services, and support business growth.
Key Responsibilities
- Develop and execute marketing campaigns for banking products, digital banking, cards, financing, and other services.
- Manage the bank’s social media platforms, website content, and digital marketing activities.
- Create engaging marketing materials, announcements, campaigns, and promotional content.
- Coordinate with branches and business teams to support customer acquisition and product promotion.
- Conduct market and competitor research to identify new opportunities and customer needs.
- Support customer awareness campaigns and financial education initiatives.
- Coordinate marketing events, product launches, community activities, and promotional programs.
- Monitor campaign performance and prepare regular marketing reports and recommendations.
- Ensure all marketing materials follow the bank’s brand identity and communication standards.
- Work closely with management, IT, Digital Banking, Business Development, and Operations teams to promote new services.
- Maintain consistent and professional communication across all customer-facing channels.
Required Qualifications & Skills
- Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
- Experience in marketing, preferably within banking, financial services, or telecommunications.
- Strong digital marketing and social media skills.
- Excellent communication, writing, and presentation skills.
- Creativity and ability to develop compelling marketing campaigns.
- Basic knowledge of analytics and campaign performance measurement.
- Ability to work independently and coordinate with multiple departments.
- Good understanding of the local market and customer behavior.
Preferred
- Experience promoting digital banking or financial products.
- Knowledge of SEO, Google Ads, Meta Ads, email marketing, and content management.
- Experience with graphic design or tools such as Canva/Adobe Creative Suite.
- Strong understanding of banking products and customer acquisition strategies.